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NYX Launches Limited-Edition Beetlejuice Collection

The brand celebrates the afterlife in anticipation of the movie sequel.

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By: Rachel Klemovitch

Assistant Editor

NYX Professional Makeup launched a limited-edition “Beetlejuice Beetlejuice“ makeup collection in partnership with Warner Bros. Pictures and Warner Bros. Discovery Global Consumer Products. 
 
The co-created collection celebrates this fall’s highly anticipated film “Beetlejuice Beetlejuice,” to release only in theaters on September 6, 2024.
 
Denee Pearson, Global Brand President of NYX Professional Makeup, said, 
 
“At NYX Professional Makeup, we push makeup boundaries with unexpected artistry. Experimenting with bold colors and creating fantasy through the art of makeup is who we are at our core. We were drawn to the vibrant universe of Tim Burton and had so much fun creating our own twist on the iconic world of Beetlejuice.”
 
The packaging features icons and colors inspired by the cult-classic movie.  

Products Include

  • The Beetlejuice Afterlife Passport Cheek Palette 
  • The Beetlejuice Color for the Recently Deceased Eyeshadow Palette which comes in both matte and metallic finishes
  • The Beetlejuice Gloss in four limited-edition shades of Sandworm Swirls Butter Glosses; Dead Cold Reusable Undereye Patches
  • Three new Beetlejuice Pinstripe Duo Liners in eye-popping, dual-ended chrome shades
  • Beetlejuice Shrinker Makeup Sponge and Travel Case

Read Next

Sally Hansen and Warner Bros Launch Beetlejuice Miracle Gel Collection

NYX Partners with Gordon & Holly Ramsay for Buttermelt Blush Cake Recipe
 

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